Although many Apple fans are complaining of the iPhone’s high pricetag, analysts have pegged Apple’s new iPhone as not a cheap piece of technology for Apple to make either.

In a recent article regarding Apple’s margin versus cost of parts, they stated that the screen itself might cost upwards of $60 to Apple. Adding the sensor technology, as well as battery, hard drive, etc. leaves Apple with a cost “well above $300 for the 4 GB model.”

Whatever the current cost is to Apple, one also has to take into account the price of advertising, marketing, commercials etc. that Apple is famous for, and add that into the cost. Apple’s margin over the iPhone may not be as high as some reports have noted.